Digital Horizons is a scientific conference organized as part of the Public Relations Professionals Congress, dedicated to examining the impact of digitalization and new technologies—particularly artificial intelligence (AI), security, and the digitalization of communication—on the fields of public relations, management, and marketing. The event continues earlier academic initiatives implemented within the PR Congress framework and creates a space for dialogue between the academic community and professional practitioners.
The primary objective of the conference is to restore public relations to its rightful role in the contemporary socio-economic landscape.
The second objective is to initiate a scholarly discussion on the methodological and theoretical foundations of public relations.
The third objective is to highlight the role of this form of social communication in times of crisis (political, international, threats of war, etc.) as well as in the era of digitalization.
Thematic scope of the conference
1. The deliberative model in crisis communication
2. Methodological challenges in Public Relations
3. Building democratic resilience
4. Organizational crisis management vs. social crisis management
5 .Counter-narrative strategies in combating disinformation
6. The role of Public Relations in algorithmic politics
7. Public Relations and/or digital inequalities
8. The role of Public Relations in communicating sustainable development
9. Cooperation between public administration and the private sector in times of crisis and digitalization
10. Ethics of Public Relations in the era of the digitalization of socio-economic life
Conference Schedule
10.30 – 10.45
Opening of the conference
prof. dr hab. Dariusz Tworzydło, University of Warsaw
dr Marta Adamczyk, Katowice Business University
10.45 – 11.15
Keynote Speaker 1
11.15 – 11.45
Keynote Speaker 2
11.45 – 12.00
Coffee break
12.00 – 13.00
Session 1
Discussion
13.00– 13.30
13.30 – 14.15
Lunch
Session 2
14:15 - 15.00
Discussion
15.00– 15.15
15.15 – 16.00
Session 3
Discussion
16.00– 16.15
16.15 - 16.30
Coffee break
16.30 – 17.15
Session 4
Discussion
17.15– 17.30
17.30
Conference Closing
20.00
Evening Meeting
Scientific Zone
Possibility of publishing selected articles presented during the conference in the following publications
The basis for qualifying an article for the appropriate publication is the reviewer's assessment and the decision of the Conference Scientific Committee. Negotiations with highly rated publishing houses are currently underway. The organizers will promptly inform registered participants about the results.
Organizing Committee
Chair:
dr Marta Adamczyk, Katowice Business University
Vice-chairs:
dr hab. Anna Adamus-Matuszyńska, Professor of the University of Economics in Katowice
prof. dr hab. Dariusz Tworzydło, University of Warsaw
dr hab. Waldemar Rydzak, Professor at the University of Economics in Poznań
Members of the organizing committee:
Nina Chojnowska
dr Martyna Dudziak-Kisio
Kamil Olechowski
Małgorzata Rutowska
Ryszard Sołtysik
Małgorzata Wydrzyńska
Scientific Committee
dr Marta Adamczyk, Katowice Business University
dr hab. Anna Adamus-Matuszyńska, Professor of the University of Economics in Katowice
prof. dr. hab. Janusz W. Adamowski, University of Warsaw
dr hab. Jacek Barlik, University of Warsaw
dr Konrad Ciesiołkiewicz, Korczak University in Warsaw
prof. dr hab. Przemysław Deszczyński, Poznań University of Economics and Business
dr hab. Sławomir Gawroński, Professor at the University of Information Technology and Management in Rzeszów
prof. dr hab. Iwona Hofman, Maria Curie-Skłodowska University in Lublin
dr hab. Monika Kaczmarek-Śliwińska, Professor at the University of Warsaw
prof. dr hab. Filip Kaczmarek, Poznań Society of Friends of Sciences
prof. dr hab. inż. Leszek Kiełtyka, Katowice Business University
płk rez. dr Dariusz Kryszk, War Studies University, Department of Strategic Communication
prof. dr hab. Ryszard Ławniczak, Military University of Technology named after Jarosław Dąbrowski in Warsaw
prof. dr hab. Grzegorz Mazurek, Kozminski University in Warsaw
prof. dr hab. Jerzy Olędzki, University of Warsaw
dr hab. Agata Opolska-Bielańska, Professor at the University of Warsaw
prof. dr hab. Jan Pyka, Katowice Business University
dr hab. Monika Przybysz, Professor at Cardinal Stefan Wyszyński University in Warsaw
dr hab. Waldemar Rydzak, Professor at the University of Economics in Poznań
dr Małgorzata Ruprich, Professor at the Katowice Business University
dr hab. Zbigniew Spyra, Professor at the University of Economics in Katowice
dr Anna Staszewska, Professor at the Katowice Business University
dr Joanna Strzelczyk-Łucka, Professor at the Katowice Business University
dr hab. Jacek Trębecki, Professor at the University of Economics in Poznań
prof. dr hab. Dariusz Tworzydło, University of Warsaw
prof. dr hab. Krystyna Wojcik
Important dates
Contact:
Małgorzata Rutowska konferencjaPR@akademiagornoslaska.pl
tel. 501603684
Payment details:
Akademia Górnośląska im. Wojciecha Korfantego w Katowicach
Bank Account Details: For Transfers in EUR: BIC/SWIFT ING: INGBPLPW
PL60105012141000009030322086
Title: "Full Name - Public Relations Conference"
285 EUR – including costs of direct participation with a paper (238 EUR for PTKS/IAPNM members) - presentation and publication of the paper after positive reviews, lunch, coffee breaks.
175 EUR – price for doctoral students including costs of direct participation with a paper (124 EUR for PTKS/IAPNM members) - presentation and publication of the paper after positive reviews, lunch, coffee breaks.
138 EUR – co-authorship with on-site participation.92 EUR – including costs of submitting an article (145 EUR for PTKS/IAPNM members) and publication of the paper after positive reviews.
46 EUR – co-authorship without participation.
Conference Participation Fees
Main Partner
Registration Form:
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The organizer reserves the right to change the program and venue of the conference.
