In the face of the dynamic digital transformation that shapes our contemporary world, the public relations industry faces unprecedented challenges on the one hand, and opportunities on the other. Artificial intelligence (AI) is revolutionizing the way we communicate, analyze data, and build relationships, while raising questions about ethics, transparency, and information security. The "Digital Horizons: Public Relations, AI, Security, Future" conference will serve as a platform for in-depth discussion on these key issues, aiming to set new directions for PR development in the digital age.
The aim of the conference is to bring together experts, scientists, and practitioners to jointly discuss the impact of AI on communication, the ethical aspects of using new technologies, and the challenges related to cybersecurity in the context of public relations. We want to create a space for the exchange of knowledge, experience, and best practices, as well as to identify innovative solutions that will allow us to navigate the digital landscape effectively.
Thematic scope of the conference
Artificial intelligence in PR:
- Communication automation and message personalization.
- Data analysis and social media monitoring.
- Use of AI in crisis management and reputation building.
Ethics in digital PR:
- Transparency and credibility of information in the age of AI.
- Responsibility for algorithms and communication automation.
- Disinformation and fake news in the digital world.
Cybersecurity in communication:
- Protection against cyberattacks and data breaches.
- Risk management and building resilience to threats.
- Information security in social media.
The future of PR:
- New trends and forecasts for industry development in the age of AI.
- The role of the PR professional in the digital world.
- Innovative tools and technologies in communication.
Election Campaigns in the Digital Age:
- Use of data and analysis to precisely reach voters.
- Disinformation and fake news in election campaigns.
- The role of the media and NGOs in the information verification process.
Conference Schedule
9.00 – 9.15
Opening of the conference
prof. dr hab. Dariusz Tworzydło, University of Warsaw
dr Marta Adamczyk, Katowice Business University
9.45 – 11.00
Session 1
11.00 – 11.15
Coffee break
Session 2
11.15 – 13.00
13.15 – 14.00
Lunch
Session 3
14:00 - 16.00
16.00 – 16.15
Coffee break
16.15 - 18.00
Session 4
18.00
Panel discussion and closing of the conference
Scientific Zone
Possibility of publishing selected articles presented during the conference in the following publications
The basis for qualifying an article for the appropriate publication is the reviewer's assessment and the decision of the Conference Scientific Committee. Negotiations with highly rated publishing houses are currently underway. The organizers will promptly inform registered participants about the results.
Organizing Committee
Chair:
dr Marta Adamczyk, Katowice Business University
Vice-chairs:
dr hab. Anna Adamus-Matuszyńska, Professor of the University of Economics in Katowice
prof. dr hab. Dariusz Tworzydło, University of Warsaw
dr hab. Waldemar Rydzak, Professor at the University of Economics in Poznań
Members of the organizing committee:
Nina Chojnowska
dr Martyna Dudziak-Kisio
Kamil Olechowski
Małgorzata Rutowska
Ryszard Sołtysik
Małgorzata Wydrzyńska
Scientific Committee
dr Marta Adamczyk, Katowice Business University
dr hab. Anna Adamus-Matuszyńska, Professor of the University of Economics in Katowice
prof. dr. hab. Janusz W. Adamowski, University of Warsaw
dr hab. Jacek Barlik, University of Warsaw
dr Konrad Ciesiołkiewicz, Korczak University in Warsaw
prof. dr hab. Przemysław Deszczyński, Poznań University of Economics and Business
dr hab. Sławomir Gawroński, Professor at the University of Information Technology and Management in Rzeszów
prof. dr hab. Iwona Hofman, Maria Curie-Skłodowska University in Lublin
dr hab. Monika Kaczmarek-Śliwińska, Professor at the University of Warsaw
prof. dr hab. Filip Kaczmarek, Poznań Society of Friends of Sciences
prof. dr hab. inż. Leszek Kiełtyka, Katowice Business University
płk rez. dr Dariusz Kryszk, War Studies University, Department of Strategic Communication
prof. dr hab. Ryszard Ławniczak, Wojskowa Akademia Techniczna im. Jarosława Dąbrowskiego w Warszawie
prof. dr hab. Grzegorz Mazurek, Kozminski University in Warsaw
prof. dr hab. Jerzy Olędzki, University of Warsaw
dr hab. Agata Opolska-Bielańska, Professor at the University of Warsaw
prof. dr hab. Jan Pyka, Katowice Business University
dr hab. Monika Przybysz, Professor at Cardinal Stefan Wyszyński University in Warsaw
dr hab. Waldemar Rydzak, Professor at the University of Economics in Poznań
dr Małgorzata Ruprich, Professor at the Katowice Business University
dr hab. Zbigniew Spyra, Professor at the University of Economics in Katowice
dr Anna Staszewska, Professor at the Katowice Business University
dr Joanna Strzelczyk-Łucka, Professor at the Katowice Business University
dr hab. Jacek Trębecki, Professor at the University of Economics in Poznań
prof. dr hab. Dariusz Tworzydło, University of Warsaw
prof. dr hab. Krystyna Wojcik
Important dates
Contact:
Małgorzata Rutowska konferencjaPR@akademiagornoslaska.pl
tel. 501603684
Payment details:
Akademia Górnośląska im. Wojciecha Korfantego w Katowicach
Bank Account Details: For Transfers in EUR: BIC/SWIFT ING: INGBPLPW
PL60105012141000009030322086
Title: "Full Name - Public Relations Conference"
285 EUR – including costs of direct participation with a paper (238 EUR for PTKS/IAPNM members) - presentation and publication of the paper after positive reviews, lunch, coffee breaks.
175 EUR – price for doctoral students including costs of direct participation with a paper (124 EUR for PTKS/IAPNM members) - presentation and publication of the paper after positive reviews, lunch, coffee breaks.
138 EUR – co-authorship with on-site participation.92 EUR – including costs of submitting an article (145 EUR for PTKS/IAPNM members) and publication of the paper after positive reviews.
46 EUR – co-authorship without participation.
Conference Participation Fees
Main Partner
Registration Form:
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The organizer reserves the right to change the program and venue of the conference.
